An introduction and examples of using a planned approach to business digitalization with examples In this article, you will learn what should be included in a digital strategy for a business and how to set goals and structure it. We …..
Efficiency vs effectiveness definition and explanation I think many would think the meaning of efficiency and effectiveness are similar terms for describing the performance of a business process. If so, think again, since whatever the type of process you really …..
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Using capability maturity models to review your digital maturity and set targets to improve digital marketing effectiveness We’ve been adding to our visual tools to help all members assess how well their businesses are adapting to using digital media and …..
How to strategically manage your marketing spend in 2023 with 8 integrated marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs, and monitoring your success is great. But if you’re not tracking your ROI per …..
Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes …..
Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research …..
Use our updated digital marketing tools infographic to manage how you use marketing technology As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, competitors, and …..
Our compilation of average email open rates and click-through rate data. What’s a good open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector When I run training workshops on Email …..
Practical examples including 8 recommended GPT-3 prompts to support content marketing, email marketing, search and social media marketing In Part 1, of my review of marketing applications of Chat GPT, I reviewed the quality of output and interactions of the …..
Learn how to identify and leverage your brand position to create a competitive advantage with our actionable template Think of some iconic brands. What pops into your head? Perhaps it’s Coca Cola’s distinctive bottles, Apple’s sleek, futuristic presentation, Amazon’s UX …..
